Will Basta | How To Succeed In E-Commerce: Is Amazon The Right Choice?
According to Will Basta in today's digital age, e-commerce has become a cornerstone of the global economy. Among the numerous platforms available, Amazon stands out as a titan, offering unparalleled opportunities for entrepreneurs. But is it the right choice for your e-commerce business? Let’s delve into the advantages and challenges to help you make an informed decision. The Advantages of Selling on Amazon 1. Massive Customer Base Amazon boasts a vast customer base with over 300 million active users worldwide. This extensive reach means that your products can be seen by millions of potential buyers daily. Unlike starting your own website from scratch, Amazon provides instant access to a global marketplace, significantly reducing the time and effort required to attract customers. 2. Trust and Credibility One of the biggest hurdles for any new e-commerce business is building trust with customers. Amazon's established reputation for reliability and customer service h